In this article, we attempt to identify Russia’s social-impact operations in the context of information operations conducted by the Russian Federation during 2022 in the war against Ukraine. The need to undertake the analysis of the creation and proliferation of information threats, as a result of Russia’s actions in the ongoing conflict, is dictated by the growing impact of communication processes on global security. This article discusses the impact and role of mass media on the shaping of people’s minds, by exposing the mechanisms behind the formation of public opinion.